How to Rank on Google
Posted by Alex | Filed under Articles, General, Google, Internet Marketing, Search Engine Optimisation (SEO)
“How can I get my website Ranked on Google?” is one of the most popular questions I hear. The simple answer is.
1) Acquire incoming links with the anchor text you wish to rank well for (This is the most important by far).
2) Optimise your Title tags on every page
3) Use and optimise your Header tags (h1, h2, h3, h4) so they are inline with your Title tag
Now each point above actually requires quite a bit of time in order to be successful. I’ll be writing articles on each soon. You can read my PageRank article for more information on Links.
Google Search Shortcuts
Posted by Alex | Filed under Articles, General, Google
Google Search Shortcuts are commands that can be entered into Google to find out information regarding the indexing of a particular site. A useful one I have already mentioned is "link:" which shows all of the indexed inward links to your site. I had a look round the web and come up with this list :-
- link:www.example.com/ - Pages that link to your site
- site:www.example.com/ - Indexed pages in your
- cache:www.example.com/ - The current cache of your site
- info:www.example.com/ - Information Google has about your site
- related:www.example.com/ - Pages that are similar to your site
- site allinurl:www.example.com/ - Pages that refer to your site’s URL
There are loads more relating to the calculators and phonebooks etc. Take a look here.
More Inward links on MSN & Yahoo than Google?
Posted by Alex | Filed under General, Google, MSN, Search Engine Optimisation (SEO), Yahoo!
I’ve often wondered when investigating how many inward links our clients have why Google always shows less than MSN & Yahoo. You can check how many links a site has by using a link: command.
e.g. link:www.alexdigital.com
Yahoo uses a linkdomain: command.
If you run the commands on all 3 search engines you’ll probably find quite a difference in the results. I decided to do a little research to find out what was going on..
If Googles main criteria for a good search result is links isn’t it a little weird that it doesn’t index all your precious inward links?
It turns out that Google purposely doesn’t list all links pointing to a particular page. They do this because they feel by giving webmasters this information they may be able to use it to manipulate search results. This implies that Google still know they’re there and includes them while calculating PageRank (PR).
Another discovery is that Google unlike the others only shows the links to a particular page so running a “link:” on your domain will only includes sites point at the homepage. The others show all links to all pages.
So keep an eye on your inward links but don’t be disappointed if they don’t all show up in Google. They’re probably being counted, just not being acknowledged.
