What is a Widget ??
Posted by Alex | Filed under Articles, General, Internet Marketing
Anyone seen this fella on the tube or somewhere ??
Its advertising UPS’s new Widget.
But what’s a Widget???
I’ve heard a number of key people in the industry define a widget and they all have slightly different ideas of what widgets are..
My take is that a Widget is a part of a website, or application that can “Torn off”, like those small strips you find on some advertising posters, and accessed in all kinds of places like websites, blogs, desktops and mobile phones to name but a few…
The UPS Widget is a downloadable app that enables you to manage you shipping account straight from your desktop without the need to login into the UPS website.
Another example is the new Amazon Widget i’ve added to my recommended reading, Tools for Success page. This new Widget is part of their affiliate programme and allows you to easily comment and refer visitors to products.
Whatever Widgets are doesn’t really matter as they are sure to be a useful technology both for user and marketer.
Tags: Internet, Marketing, Widget
Google Conversion University Videos
Posted by Alex | Filed under General, Google, Google Adwords, Internet Marketing, Video
You can now find a collection of Google Conversion University Videos on YouTube. I think they are originally from the Conversion University event Google held back in August. Theres a good range they’ve put together of recorded presentations on topics like optimising customer experience and how small and large businesses alike can benefit from a successful Analytics campaign.
Be sure to check them out. Here’s an example:
WooMe - Make the best of a minute. Speed-dating online!
Posted by Alex | Filed under General, Video
Most people have heard about how successful offline speed-dating is, infact its now nearly a $1 Billion industry.
A new company called WooMe is now trying to replicate this phenomenon online. Its still early days yet and only open to a limited number of Alpha testers but it’s already looking really promising.
By using the latest web voice and video technology it enable users to engage in one minute “sessions” to attempt to Woo the other person into wanting to make further contact. If you like both users like what the see the site lets you know and then for a small fee you can obtain the other persons contact information.
For more info take a look at this vid.
