Archive › October, 2007
“Don’t Bother with Phrase and Exact Matching”

“Don’t Bother with Phrase and Exact Matching”

Last Friday I was over at Google talking about AdWords etc – I even got a t-shirt – But anyway.. We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic [...]

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