Google Says “Don’t Bother with Phrase and Exact Matching”
Posted by Alex | Filed under Google Adwords
Last Friday I was over at Google talking about AdWords etc - I even got a t-shirt –
But anyway..
We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic is to just use loose keywords with no brackets or quote marks and then use negatives to improve relevancy and improve CTR.
But how do you find out all the negative keywords ?
With the Search Query Performance Report within AdWords of course. With this report you can see the exact phrases that your visitors have entered into Google. This information is extremely powerful as you can quickly identify terms that aren’t relevant to your site and quickly eliminate them, improving CTR and Conversion Rate.
Give it a try on your next campaign…
