Wanna-be Vs Entrepreneurs - A great Perry Marshall E-mail.
Posted by Alex | Filed under Blogging, Business, General, Google Adwords
Got this from Perry Marshall today. It’s brilliant - I love number 12, i say “should” too much and I know how bad it is..
Twelve differences between those who dream and those who act:
1) Wanna-be’s obsess about ideas. Entrepreneurs obsess about implementation.
2) Wanna-be’s want more web traffic. Entrepreneurs focus on sales conversion.
3) Wanna-be’s focus on positive thinking. Entrepreneurs plan for multiple contingencies.
4) Wanna-be’s want to get on TV and get “famous.” Entrepreneurs build their list.
5) Wanna-be’s seek a perfect plan. Entrepreneurs execute and adjust the plan later.
6) Wanna-be’s wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.
7) Wanna-be’s fear looking stupid in front of their friends. Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.
Wanna-be’s shield their precious ideas from harsh reality, postponing the verdict of success or failure until ’someday.’ Entrepreneurs expose their ideas to cold reality as soon as reasonably possible.
9) Wanna-be’s put off practicing basketball until they’ve got Air Jordans. Entrepreneurs practice barefoot behind the garage.
10) Wanna-be’s believe what they’re told, believe their own assumptions. Entrepreneurs do original research and determine what paths have been already trod.
11) Wanna-be’s believe they can do anything. Entrepreneurs do what they’re gifted for and delegate the rest.
12) Wanna-be’s think about the world in terms of COULD and SHOULD. Entrepreneurs think in terms of IS and CAN BE.
Perry Marshall is a leading AdWords expert -> find out more (aff)
Getting People to Contact you - 10 Quick Tips
Posted by Alex | Filed under Articles, Blogging, General, Internet Marketing
When designing a web page many decisions need to be made. One of the most important thing to get right is how your visitors are going to get in contact with you. This is particularly important if your looking to obtain sales enquires from your website. Many web developers may say that having a contact us page with a phone number and an e-mail address will do the job just fine. However in my experience this rarely works.
I’d thought I’d post my tips based on my experience.
1) Most People prefer filling forms than writing e-mails.
2) If your web developer tells you its difficult to do a form or that forms aren’t necessary - get a new developer.
3) E-mail addresses posted on websites are harvested for spammers, by spammers.
4) Long forms are a complete turn-off. Thing how much info do I need from this person. Most of the time a Name and Phone number will be enough. All other information can be collected on the follow up call.
5) Ask your visitors to contact you. Use a call to action like “contact us NOW for you FREE quote on 0800 555 888 or online”
6) Put forms and contact information on every page - not just the contact us page
7) Use a free phone number. More people respond to free phone numbers than any other type of number - FACT!.
Offer something for FREE. FREE things could be include an assessment of their current situation or a custom report just for them. Of course these can be part of your sales proposal.
9) Put your phone number clearly on every page - top right corner works well.
10) Follow up all your enquiries as quickly as possible. Leads go cold very quickly.
For some examples of this visit my companies website - www.1upsearch.com - this site has a conversion rate of 25% at the moment. Could be way better but its a great start.
Post some comments if you’d like me to look at your own site and how it could encourage more people to contact you.
Blog Promotion Tips by Darren Rowse
Posted by Alex | Filed under Blogging, General
I’ve discovered a great blog. Problogger is written by Darren Rowse and has many great articles and tips for anyone who blogs and is serious about making some money out of the blogging life style.
I’ve just been reading through some of his Blog quick tips and its just full of some great ideas and advice.
Well worth adding to your Feed Reader.
