As i’ve mentioned before bespoke landing page can really improve conversion.
Everything that the visitor needs should be on the page so..
Headline that matches Keyword / Ad Text
Encouraging, Friendly copy, again related to the search they carried out.
Some quotes/testimonials from clients
An easy and clear form offering something in return for the info
Your phone number should they [...]

Posted on January 10th, 2008 by Alex
Filed under: Articles, Google Adwords, Internet Marketing | No Comments »

Last Friday I was over at Google talking about AdWords etc - I even got a t-shirt –

But anyway..
We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic is to [...]

Posted on October 9th, 2007 by Alex
Filed under: Google Adwords | No Comments »

You can now find a collection of Google Conversion University Videos on YouTube. I think they are originally from the Conversion University event Google held back in August. Theres a good range they’ve put together of recorded presentations on topics like optimising customer experience and how small and large businesses alike can benefit from a [...]

Posted on September 30th, 2007 by Alex
Filed under: General, Google, Google Adwords, Internet Marketing, Video | No Comments »