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I’m on the Google Channel on YouTube..

by on May 13, 2008 in General, Google

Last year when I was over in Dublin Google asked if i’d say a few words on the record about AdWords and how great it was. They’ve finally produced a very short video. Take a look..

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Example Landing Pages

Example Landing Pages

by on January 10, 2008 in Articles, Google, Internet Marketing

As i’ve mentioned before bespoke landing page can really improve conversion. Everything that the visitor needs should be on the page so.. Headline that matches Keyword / Ad Text Encouraging, Friendly copy, again related to the search they carried out. Some quotes/testimonials from clients An easy and clear form offering something in return for the [...]

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“Don’t Bother with Phrase and Exact Matching”

“Don’t Bother with Phrase and Exact Matching”

by on October 9, 2007 in Google

Last Friday I was over at Google talking about AdWords etc – I even got a t-shirt – But anyway.. We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic [...]

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Google Conversion University Videos

by on September 30, 2007 in General, Google, Internet Marketing, Video

You can now find a collection of Google Conversion University Videos on YouTube. I think they are originally from the Conversion University event Google held back in August. Theres a good range they’ve put together of recorded presentations on topics like optimising customer experience and how small and large businesses alike can benefit from a [...]

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