I’m on the Google Channel on YouTube..
Last year when I was over in Dublin Google asked if i’d say a few words on the record about AdWords and how great it was. They’ve finally produced a very short video. Take a look..
Archive | Google
Example Landing Pages
As i’ve mentioned before bespoke landing page can really improve conversion. Everything that the visitor needs should be on the page so.. Headline that matches Keyword / Ad Text Encouraging, Friendly copy, again related to the search they carried out. Some quotes/testimonials from clients An easy and clear form offering something in return for the [...]
“Don’t Bother with Phrase and Exact Matching”
Last Friday I was over at Google talking about AdWords etc – I even got a t-shirt – But anyway.. We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic [...]
Google Conversion University Videos
You can now find a collection of Google Conversion University Videos on YouTube. I think they are originally from the Conversion University event Google held back in August. Theres a good range they’ve put together of recorded presentations on topics like optimising customer experience and how small and large businesses alike can benefit from a [...]
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