Top PPC Spenders in the UK

Posted by Alex | Filed under General, Google, Google Adwords, Internet Marketing

So i’ve got this neat tool now - SpyFu - that allows me to do all kinds of competetor research for my clients. I’m not too sure how it gets its data, but checking the results against accounts in my client centre the figures are pretty accurate. Once i’ve used it a bit longer i’ll post more details, for now here’s the top UK Spenders..

(this is daily budget)

1 booking.com £74894.43
2 moneysupermarket.com £66809.54
3 mercedes-benz.co.uk 345072.96
4 google.co.uk £43123.04
5 firstchoice.co.uk £42426.13
6 ebay.co.uk £42387.4
7 dell.com £38347.15
8 churchill.com £32720.67
9 expedia.co.uk £32065.91
10 t-mobile.co.uk £31331.71
11 lastminute.com £29458
12 sky.com £28484.73
13 thomson.co.uk £28009.02
14 woolwich.co.uk £27451.38
15 johnlewis.com £26041.44
16 primebuy.co.uk £24786.95
17 virginmedia.com £24602.56
18 firstplus.co.uk £24459.23
19 hilton.co.uk £24441.53
20 travelsupermarket.com £24132.22
21 hotels.com £23753.84
22 o2.co.uk £23580.5
23 myvouchercodes.co.uk £22896.21
24 tesco.com £22793.91
25 vistaprint.co.uk £22616.2

Hmm, Interesting eh..

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Read more | Comments (0) | July 10th, 2008

Example Landing Pages

Posted by Alex | Filed under Articles, Google Adwords, Internet Marketing

As i’ve mentioned before bespoke landing page can really improve conversion.

Everything that the visitor needs should be on the page so..

  • Headline that matches Keyword / Ad Text
  • Encouraging, Friendly copy, again related to the search they carried out.
  • Some quotes/testimonials from clients
  • An easy and clear form offering something in return for the info
  • Your phone number should they wish to call.
  • Why you’re the best company to buy from.

    • Ideally you should then use Google AdWords Website Optimiser to try many different variations to find the best combinations. Its certainly worth doing and a a real insight into which copy and images work best in converting your visitors.

    Some examples of landing pages we’re currently testing ..

    http://jobs.justit.co.uk - testing 36 different versions

    http://www.sign-up.to/html/landing/emailguide/index.php - Testing 20+ combinations.

    Also here are some other Landing pages we’ve created..

    Ours - www.1upsearch.co.uk/googleadwords

    MyRuby - www.myruby.co.uk/landing

    I’m currently waiting on our new landing page system that will allow to quickly create landing pages in a very cost effective way.

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    Read more | Comments (0) | January 10th, 2008

    What is a Widget ??

    Posted by Alex | Filed under Articles, General, Internet Marketing

    Anyone seen this fella on the tube or somewhere ??

    Widget Likes To Work - UPS Advert on Tube

    Its advertising UPS’s new Widget.

    But what’s a Widget???

    I’ve heard a number of key people in the industry define a widget and they all have slightly different ideas of what widgets are..

    My take is that a Widget is a part of a website, or application that can “Torn off”, like those small strips you find on some advertising posters, and accessed in all kinds of places like websites, blogs, desktops and mobile phones to name but a few…

    The UPS Widget is a downloadable app that enables you to manage you shipping account straight from your desktop without the need to login into the UPS website.

    Another example is the new Amazon Widget i’ve added to my recommended reading, Tools for Success page. This new Widget is part of their affiliate programme and allows you to easily comment and refer visitors to products.

    Whatever Widgets are doesn’t really matter as they are sure to be a useful technology both for user and marketer.

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    Read more | Comments (0) | September 30th, 2007

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