Having a great time at the moment in California at Google for the annual GAAC and WOAC summit. We’ve been really looked after by Google and have been given loads of great information and tips on Google Analytics’s and Google Website Optimizer. I can’t say too much on the new stuff that will be coming [...]
This information is gold. After watching this video you should be able to look at your landing pages in a different way and ask yourself the same questions mentioned in the video.
You gotta watch this:
So i’ve got this neat tool now – SpyFu – that allows me to do all kinds of competetor research for my clients. I’m not too sure how it gets its data, but checking the results against accounts in my client centre the figures are pretty accurate. Once i’ve used it a bit longer i’ll [...]
As i’ve mentioned before bespoke landing page can really improve conversion.
Everything that the visitor needs should be on the page so..
Headline that matches Keyword / Ad Text
Encouraging, Friendly copy, again related to the search they carried out.
Some quotes/testimonials from clients
An easy and clear form offering something in return for the info
Your phone number should they [...]
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