So i’ve got this neat tool now – SpyFu – that allows me to do all kinds of competetor research for my clients. I’m not too sure how it gets its data, but checking the results against accounts in my client centre the figures are pretty accurate. Once i’ve used it a bit longer i’ll [...]
As i’ve mentioned before bespoke landing page can really improve conversion. Everything that the visitor needs should be on the page so.. Headline that matches Keyword / Ad Text Encouraging, Friendly copy, again related to the search they carried out. Some quotes/testimonials from clients An easy and clear form offering something in return for the [...]
Its advertising UPS’s new Widget.
But what’s a Widget???
I’ve heard a number of key people in the industry define a widget and they all have slightly different ideas of what widgets are..
You can now find a collection of Google Conversion University Videos on YouTube. I think they are originally from the Conversion University event Google held back in August. Theres a good range they’ve put together of recorded presentations on topics like optimising customer experience and how small and large businesses alike can benefit from a [...]
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