We’re Planning A Revolution !
Posted by Alex | Filed under Business, General, Google, Internet Marketing, Search Engine Optimisation (SEO), Yahoo!
A Revolution is coming - and we’re going to start it.
At the moment Web Designers Sell Web Sites in the wrong way. They sell website as if it was a box of flyers or some printed brochures or some other static “when its finished, its finished” kind of product. But a website isn’t a box of flyers or some brochures - it’s a website - and the best thing about a website is that it can react to it’s market quickly by changing to match it’s visitors needs.
At the moment it usually works something like this…
1) Web Designer Quotes for Site (normally under priced)
2) Customer Accepts Quote.
3) Proofs, design, and build happens.
4) Customer Signs off
5) Invoice Raised
6) Invoice Paid
7) End of Relationship
We think it should probably be more like this…
1) Web Designer Quotes for a 3 - 6 Month Relationship with a monthly fee
2) Customer Accepts Quote
3) In the First Month Proofs, Design and Build Happens
4) In subsequent months, working with Internet Marketers, Stats and Figures are interpreted to make educated design decisions
5) Happy Ongoing Relationship continues
6) As Website improves and starts to perform everyone shares the benefits
We believe that our new way of thinking will result in Happy Web Developers that will actually Like talking and working with their happy customers.
Resistance is Futile!
More info coming very soon…
Wearing a white hat in SEO
Posted by Alex | Filed under General, Google, MSN, Search Engine Optimisation (SEO), Yahoo!
SEO is often regarding as a bit of a black art. There is a belief that you need an in-depth technical understanding of web design and Search Engine Algorithms in order to get your site ranked under relevant terms for your website, blog or business. Thankfully for for those of use that aren’t uber SEO geeks - this simply isn’t the case.
However. There is another way to get ranked on search engines. By backward engineering and deciphering how the search engines work you can manipulate your ranking in order to achieve good results under certain terms. These methods are Black Hat. Googles Webmasters guidelines states :
Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
A post on Seoroundtable talks about different shades of SEO consultants :
Dark inky black, Charcoal, Dark gray, Slate gray, Gray, Light gray, Off-white, White, and Luminescent pearly white.
At 1upSearch we always where Luminescent Pearly White hats when carrying out SEO work. As our primary objective when working with clients is always to improve the number of visitor conversions - and the only to achieve that is by making sure that a given page is the most focused and on-message that it can be. Ensuring it has just the right combination of keywords, title, links, and so on, is really at its base simply a matter of making that page the best web page it can possibly be. The page that will rank the best in the search engines is also the page that will make the most sense to the human visitor.
The Dark Arts may pay in the short term but for long term success concentrate on making your website the best it can be.
1 Reason to join Ecademy – SEO !
Posted by Alex | Filed under Articles, Blogging, Ecademy, General, Google, Internet Marketing, Search Engine Optimisation (SEO)
Ecademy is a great business networking site that allows you to network online with many great benefits. In future posts I’ll go in to Ecademy in more detail. The first benefit, which is worth the cost alone, is SEO.
Using Keyword Research I identified that the second most searched for term using the term “Google Adwords” was the phrase “Guide to Google Adwords” (49 searches per day). As you can imagine it’s very competitive on PPC so I wanted to gain a high ranking Organically (Left side free results).
Those of you who read my blog will know I’m currently posting my Guide to Google Adwords in my Blog as and when I write it. Be sure to read it if you haven’t already !
Anyway to cut a short story even shorter take a look at this….
