10 January 2008 ~ 0 Comments

Example Landing Pages

Articles Google Internet Marketing

As i’ve mentioned before bespoke landing page can really improve conversion.

Everything that the visitor needs should be on the page so..

  • Headline that matches Keyword / Ad Text
  • Encouraging, Friendly copy, again related to the search they carried out.
  • Some quotes/testimonials from clients
  • An easy and clear form offering something in return for the info
  • Your phone number should they wish to call.
  • Why you’re the best company to buy from.

    • Ideally you should then use Google AdWords Website Optimiser to try many different variations to find the best combinations. Its certainly worth doing and a a real insight into which copy and images work best in converting your visitors.

    Some examples of landing pages we’re currently testing ..

    http://jobs.justit.co.uk – testing 36 different versions

    http://www.sign-up.to/html/landing/emailguide/index.php - Testing 20+ combinations.

    Also here are some other Landing pages we’ve created..

    Ours – www.1upsearch.co.uk/googleadwords

    MyRuby – www.myruby.co.uk/landing

    I’m currently waiting on our new landing page system that will allow to quickly create landing pages in a very cost effective way.

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