alexdigital.com

Google Chrome Review

Alex — Tue, 09 Sep 2008 17:51:19 +0000

Did you hear ? Google have release a new browser. It’s called Google Chrome and is free to download. So why have Google gone and built and open source browser when there’s already a great open source browser – Firefox. Google have offered their reasons as only Google can – through the medium of comic. Check [...]

Top PPC Spenders in the UK

Alex — Thu, 10 Jul 2008 22:17:36 +0000

So i’ve got this neat tool now - SpyFu - that allows me to do all kinds of competetor research for my clients. I’m not too sure how it gets its data, but checking the results against accounts in my client centre the figures are pretty accurate. Once i’ve used it a bit longer i’ll [...]

Man, another new Wordpress theme.

Alex — Mon, 07 Jul 2008 21:12:30 +0000

Yep, I’ve changed the theme again. I saw this one and just couldn’t leave it on that server - I had to download and install. I love it ! I’m also gonna change the direction of the blog slightly by covering way more subjects. I thought about a second blog, but I can’t be doing with [...]

New AdWords Editor Released

Alex — Tue, 10 Jun 2008 10:04:05 +0000

Well at last, Google has released version 6.0 of AdWords editor. This is great news ! Those of your familiar with AdWords editor will no doubt be aware that Google have been improving AdWords quicker than they’ve been improving AdWords editor. This has meant that AdWords Editor has become buggy as its unable to support [...]

iPod 1418 Error Fix

Alex — Tue, 27 May 2008 16:56:48 +0000

The other day my girlfriends mothers ipod (click wheel, ipod Photo) packed up while being updated from the PC. After a number of attempts to get it working I decided it needed to be restored. Unfortunately after trying numerous times, Itunes kept giving an error with the code 1418. After sometime on Google i realised [...]

I’m on the Google Channel on YouTube..

Alex — Tue, 13 May 2008 19:34:28 +0000

Last year when I was over in Dublin Google asked if i’d say a few words on the record about AdWords and how great it was. They’ve finally produced a very short video. Take a look..

AOL Buy Bebo for $850M

Alex — Thu, 13 Mar 2008 13:38:17 +0000

AOL has decided that it needs a social network so it’s gone and thrown a load of cash at Bebo. Sounds like a good move as Bebo is huge in the UK and has a great young demographic. Companies just need to work out how to best monetize all these networks. Facebook are still chasing the [...]

Keyword Research is the Key to Success

Alex — Sun, 02 Mar 2008 22:47:03 +0000

One of the most important components of your Adwords Campaign is the keyword lists your use to promote your ads. Your keyword list is going to give you the power over your competition and as most people spend very little time on their keywords you can work this to your advantage. Research, Research, Research. The extra [...]

Finally, a good Facebook app !

Alex — Thu, 28 Feb 2008 21:54:38 +0000

Not sure if you’ve seen but there is a great social networking game that’s recently popped up on Facebook. The “Who has the biggest brain?” is kinda like Nintendos Brain Training with a unique twist - the games are more fun, and you can compete against all you Facebook friends.. I know you’ve probably got hundreds of [...]

Example Landing Pages

Alex — Wed, 09 Jan 2008 23:37:40 +0000

As i’ve mentioned before bespoke landing page can really improve conversion. Everything that the visitor needs should be on the page so.. Headline that matches Keyword / Ad Text Encouraging, Friendly copy, again related to the search they carried out. Some quotes/testimonials from clients An easy and clear form offering something in return for the info Your phone number should they [...]