Getting People to Contact you - 10 Quick Tips
Posted by Alex | Filed under Articles, Blogging, General, Internet Marketing
When designing a web page many decisions need to be made. One of the most important thing to get right is how your visitors are going to get in contact with you. This is particularly important if your looking to obtain sales enquires from your website. Many web developers may say that having a contact us page with a phone number and an e-mail address will do the job just fine. However in my experience this rarely works.
I’d thought I’d post my tips based on my experience.
1) Most People prefer filling forms than writing e-mails.
2) If your web developer tells you its difficult to do a form or that forms aren’t necessary - get a new developer.
3) E-mail addresses posted on websites are harvested for spammers, by spammers.
4) Long forms are a complete turn-off. Thing how much info do I need from this person. Most of the time a Name and Phone number will be enough. All other information can be collected on the follow up call.
5) Ask your visitors to contact you. Use a call to action like “contact us NOW for you FREE quote on 0800 555 888 or online”
6) Put forms and contact information on every page - not just the contact us page
7) Use a free phone number. More people respond to free phone numbers than any other type of number - FACT!.
Offer something for FREE. FREE things could be include an assessment of their current situation or a custom report just for them. Of course these can be part of your sales proposal.
9) Put your phone number clearly on every page - top right corner works well.
10) Follow up all your enquiries as quickly as possible. Leads go cold very quickly.
For some examples of this visit my companies website - www.1upsearch.com - this site has a conversion rate of 25% at the moment. Could be way better but its a great start.
Post some comments if you’d like me to look at your own site and how it could encourage more people to contact you.
3 Responses to “Getting People to Contact you - 10 Quick Tips”
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Internet-Marketing » Blog Archive » Getting People to Contact you - 10 Quick Tips Says:
January 9th, 2007 at 5:16 am[...] Read more at alexdigital.com « Hallam appointed by ArtsDerbyshire.org.uk to develop Internet marketing strategy (e-Consultancy) Request Error » [...]
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Larry Says:
March 26th, 2007 at 1:08 amHey great advice for anyone looking for a website. One point I would like to add is that site owners should be aware of what their expected level of commitment for the project is. Many clients seeking a website are often unaware the importance of great content are critical tot he success of a website. Before buying a website it is imperative to deciding how your content will be generated and that it reaches their web designer/ marketing consultant on schedule to ensure that the project will be completed.
Great article, keep up the good work! -
Giles Says:
March 28th, 2007 at 7:08 amAnother really important thing is proof reading, I looked at a website for a customer yesterday and the main post in their news banner on the front page says “We are please to unvale our new website” Errors dont look professional, especially if it looks like your site was typed by someone in taiwan for 50p a day.
Another Big Gripe is the News pages them selves, people dont respond well if your news page has an item every couple of weeks but then nothing in the last 12 months, it looks like you paid for a site and then sacked the developer without getting a personal content managment system built into the site design. “I can’t put any more news in only the developer knows how to lay it out properly and he was charging too much”
Fantastic articles. Cheers Alex
