As i’ve mentioned before bespoke landing page can really improve conversion.
Everything that the visitor needs should be on the page so..
Headline that matches Keyword / Ad Text
Encouraging, Friendly copy, again related to the search they carried out.
Some quotes/testimonials from clients
An easy and clear form offering something in return for the info
Your phone number should they wish to call.
Why you’re the best company to buy from.
Ideally you should then use Google AdWords Website Optimiser to try many different variations to find the best combinations. Its certainly worth doing and a a real insight into which copy and images work best in converting your visitors.
Some examples of landing pages we’re currently testing ..
http://jobs.justit.co.uk - testing 36 different versions
http://www.sign-up.to/html/landing/emailguide/index.php - Testing 20+ combinations.
Also here are some other Landing pages we’ve created..
Ours - www.1upsearch.co.uk/googleadwords
MyRuby - www.myruby.co.uk/landing
I’m currently waiting on our new landing page system that will allow to quickly create landing pages in a very cost effective way.
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Posted on January 10th, 2008 by Alex
Filed under: Articles, Google Adwords, Internet Marketing | No Comments »
Last Friday I was over at Google talking about AdWords etc - I even got a t-shirt –
But anyway..
We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic is to just use loose keywords with no brackets or quote marks and then use negatives to improve relevancy and improve CTR.
But how do you find out all the negative keywords ?
With the Search Query Performance Report within AdWords of course. With this report you can see the exact phrases that your visitors have entered into Google. This information is extremely powerful as you can quickly identify terms that aren’t relevant to your site and quickly eliminate them, improving CTR and Conversion Rate.
Give it a try on your next campaign…
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Posted on October 9th, 2007 by Alex
Filed under: Google Adwords | No Comments »
Anyone seen this fella on the tube or somewhere ??
Its advertising UPS’s new Widget.
But what’s a Widget???
I’ve heard a number of key people in the industry define a widget and they all have slightly different ideas of what widgets are..
My take is that a Widget is a part of a website, or application that can “Torn off”, like those small strips you find on some advertising posters, and accessed in all kinds of places like websites, blogs, desktops and mobile phones to name but a few…
The UPS Widget is a downloadable app that enables you to manage you shipping account straight from your desktop without the need to login into the UPS website.
Another example is the new Amazon Widget i’ve added to my recommended reading, Tools for Success page. This new Widget is part of their affiliate programme and allows you to easily comment and refer visitors to products.
Whatever Widgets are doesn’t really matter as they are sure to be a useful technology both for user and marketer.
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Posted on September 30th, 2007 by Alex
Filed under: Articles, General, Internet Marketing | No Comments »
