Search is tasting del.icio.us
The del.icio.us web site is a social bookmarking web service for storing, sharing, and discovering bookmarks. The site was founded by Joshua Schachter in 2003, but since it came part of Yahoo! in December 2005 it has gotten a lot bigger. It has been suggested that the site was sold for somewhere between $15-30 million US dollars
It is mouth-watering using del.icio.us and at the same time its is also turning back the clock to the early days of Yahoo. In the early days of the internet, around 1996, Yahoo was an online directory with the editors reviewing sites for free. Yahoo is now a portal with a directory where you can get a listing for free or for a fee.
Why pay people to review site when you can get people to vote for sites? This concept is not new - that’s what the Open Directory does. However the open directory is Web 1.0 slow and run by, and in the nicest possible way, geeks. del.icio.us is Web 2.0 fun, fast(er) and Firefox based – and it is sexy.
Just register, install the Firefox toolbar and you can tag and share your bookmarks. So what this have to do with Web Search? Well by getting tagging and voting del.icio.us is building a powerful database of indexed content, and content that’s real people are reading and voting on. Could this be the next big since Google hit our Internet Browsers. I think it could!
Knowing about up and coming search trends and new technologies is a great way to get the “1up” over your competition. By making your website del.icio.us compatable and making it easy for people to tag you can quickly get found. It blows conventional SEO (Search Engine Optimisation) out of the water as a way of being indexed correctly. By having real users building the index it’s the sites that contain great content that will benefit, not just the sites that have implemented SEO.
Btw the URL del.icio.us is know as a domain hack and is the most high profile example so far. If you have your URLs in a regular flavor you can use delicious.com
See today’s entries:
http://del.icio.us/recent
See today’s popular bookmarks:
http://del.icio.us/popular
See popular tags:
http://del.icio.us/tag
Posted on September 8th, 2006 by Alex
Filed under: General, Internet Marketing, Search Engine Optimisation (SEO)








You know what, I never particularily liked del.icio.us, purely ’cause the name gives me the irks. Call me a fool…
[...] After my article on del.icio.us a number of people have asked for more info on what Social Bookmarking is and what use it has. [...]