Tag Archives: Google

Keyword Research is the Key to Success

by on March 2, 2008 in General

One of the most important components of your Adwords Campaign is the keyword lists your use to promote your ads. Your keyword list is going to give you the power over your competition and as most people spend very little time on their keywords you can work this to your advantage. Research, Research, Research. The [...]

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Example Landing Pages

Example Landing Pages

by on January 10, 2008 in Articles, Google, Internet Marketing

As i’ve mentioned before bespoke landing page can really improve conversion. Everything that the visitor needs should be on the page so.. Headline that matches Keyword / Ad Text Encouraging, Friendly copy, again related to the search they carried out. Some quotes/testimonials from clients An easy and clear form offering something in return for the [...]

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“Don’t Bother with Phrase and Exact Matching”

“Don’t Bother with Phrase and Exact Matching”

by on October 9, 2007 in Google

Last Friday I was over at Google talking about AdWords etc – I even got a t-shirt – But anyway.. We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic [...]

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