One of the most important components of your Adwords Campaign is the keyword lists your use to promote your ads. Your keyword list is going to give you the power over your competition and as most people spend very little time on their keywords you can work this to your advantage.
Research, Research, Research.
The extra [...]

Posted on March 2nd, 2008 by Alex
Filed under: General | No Comments »

As i’ve mentioned before bespoke landing page can really improve conversion.
Everything that the visitor needs should be on the page so..
Headline that matches Keyword / Ad Text
Encouraging, Friendly copy, again related to the search they carried out.
Some quotes/testimonials from clients
An easy and clear form offering something in return for the info
Your phone number should they [...]

Posted on January 10th, 2008 by Alex
Filed under: Articles, Google Adwords, Internet Marketing | No Comments »

Last Friday I was over at Google talking about AdWords etc - I even got a t-shirt –

But anyway..
We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic is to [...]

Posted on October 9th, 2007 by Alex
Filed under: Google Adwords | No Comments »