So i’ve got this neat tool now – SpyFu – that allows me to do all kinds of competetor research for my clients. I’m not too sure how it gets its data, but checking the results against accounts in my client centre the figures are pretty accurate. Once i’ve used it a bit longer i’ll [...]
Well at last, Google has released version 6.0 of AdWords editor. This is great news ! Those of your familiar with AdWords editor will no doubt be aware that Google have been improving AdWords quicker than they’ve been improving AdWords editor. This has meant that AdWords Editor has become buggy as its unable to support [...]
As i’ve mentioned before bespoke landing page can really improve conversion. Everything that the visitor needs should be on the page so.. Headline that matches Keyword / Ad Text Encouraging, Friendly copy, again related to the search they carried out. Some quotes/testimonials from clients An easy and clear form offering something in return for the [...]
Last Friday I was over at Google talking about AdWords etc – I even got a t-shirt – But anyway.. We got talking about different keyword match types, Phrase “” and Exact [] as we always add all type to our campaigns. Google informed us that the best way to get maximum volume of traffic [...]
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