So i’ve got this neat tool now - SpyFu - that allows me to do all kinds of competetor research for my clients. I’m not too sure how it gets its data, but checking the results against accounts in my client centre the figures are pretty accurate. Once i’ve used it a bit longer i’ll [...]

Posted on July 10th, 2008 by Alex
Filed under: General, Google, Google Adwords, Internet Marketing | No Comments »

Well at last, Google has released version 6.0 of AdWords editor. This is great news !
Those of your familiar with AdWords editor will no doubt be aware that Google have been improving AdWords quicker than they’ve been improving AdWords editor. This has meant that AdWords Editor has become buggy as its unable to support [...]

Posted on June 10th, 2008 by Alex
Filed under: General | No Comments »

As i’ve mentioned before bespoke landing page can really improve conversion.
Everything that the visitor needs should be on the page so..
Headline that matches Keyword / Ad Text
Encouraging, Friendly copy, again related to the search they carried out.
Some quotes/testimonials from clients
An easy and clear form offering something in return for the info
Your phone number should they [...]

Posted on January 10th, 2008 by Alex
Filed under: Articles, Google Adwords, Internet Marketing | No Comments »